Identity Project

Week 1:
Pick a company...
Type set the hell out of some font choices...
pick a palette
research the demo...

here's what we got:
Company: bl!k
Its an internal group myself and 3 guys from our agency started under a year ago. Media agencies lack any sort of real "creative" teams, so we figured we'd start one to raise the creative baseline and offer some stimulus, etc. The 'business need' we initial were filling was helping account teams sell their ideas better thru storytelling and visual communication in powerpoints, presentations, etc.

Now the group has 3 core offerings:

1. 360 Training sessions - we teach people how to story tell, build visual presentations and produce graphical work
2. The Soapbox - A speaker session intended to inspire employees to look outside of our industry for creativity and inspiration
3. The Playground - A creative space where every surface is meant to be a sketch pad. To provide stimulus and become a resource center for the group.
   

So the identity for bl!k needs to convey the following ideas:

• Quirky
• Personal
• Resource
• Professional/Authoritative
• Innovative/Creative

Some demo info:
Age - 22-60
Gender - Mixed Ratio slight male skew
Region - Mindshare Offices only/Core NY office
Education - College Grad
Income - Varied